HeyReach and repco both touch LinkedIn outreach, but they answer two different questions. HeyReach answers "how do I run a LinkedIn-only outbound campaign across multiple seats from one dashboard?" repco answers "how do I find buyers asking for what I sell, and reach them on whichever platform they posted on?"

The choice isn't feature-by-feature. It's about whether you already have a defined cold list and want to run sequences against it (HeyReach), or whether you want an AI sales rep that finds intent live and acts on it (repco). This breakdown covers the mechanics, the pricing math, and which fits which kind of seller in 2026.

Key takeaways

• HeyReach is a LinkedIn-only outreach automation platform built for agencies running multi-seat campaigns from one dashboard.

• repco is an intent-driven AI sales rep that watches Reddit and LinkedIn for buying signals, drafts contextual DMs, and acts cross-platform.

• HeyReach starts at $79/mo per seat and scales with seats. repco is $25/mo on annual paid (or Free Forever) with cross-platform monitoring bundled.

• HeyReach gives you campaign infrastructure; you supply the lists, copy, and intent judgment. repco supplies the intent judgment, drafts the copy, and runs the campaign.

• Both are designed to be account-safe, but they differ on signal source: HeyReach runs against your saved Sales Navigator searches; repco runs against live posts where someone publicly asked for your product.

What is HeyReach?

HeyReach is a LinkedIn-only outreach automation platform that targets agencies and revenue teams running multi-seat outbound. You connect LinkedIn accounts, import lead lists from Sales Navigator or CSV, build A/B-tested sequences (connection request, follow-up DMs, InMails, profile views), and run them across all seats from one dashboard. Reply detection, unified inbox, and CRM sync (HubSpot, Pipedrive, Salesforce) are bundled.

The product is well-built for what it does: agencies running 5-50 LinkedIn seats. The trade-off: HeyReach is a campaign engine, not a signal engine. It executes the outreach plan you give it. You decide who to target and what to say.

What is repco?

repco is an AI sales rep that finds buyers asking for what you sell on Reddit and LinkedIn, then acts on their posts directly. You describe your product and ICP. repco watches Reddit every 15 minutes and LinkedIn every 2-4 hours for posts where someone publicly asks for your category. Claude Sonnet 4.6 classifies each post on a 1-10 intent scale. The agent drafts a 3-sentence DM that references the specific post, then executes the action (like, follow, connect with note, public reply, DM) from your account via Browserbase managed sessions.

The follow-up engine runs day 3, 7, and 14, checks for replies every 2 hours, and stops on reply. Everything is bundled: signal detection, intent classification, message drafting, sending, and follow-up.

Side-by-side comparison

The honest read: HeyReach is excellent at being a LinkedIn campaign tool. It's not trying to be a signal engine, and the comparison only matters if you're choosing between "run campaigns against a list" and "let an AI rep find buyers and act on their posts."

When HeyReach is the right call

HeyReach beats repco when:

1. You already have a defined ICP and a working list. If your Sales Navigator search returns the right people and your templates convert, you don't need an intent layer. You need execution. HeyReach executes well.

2. You're running an agency with 10+ client accounts. HeyReach was built for this. The multi-seat dashboard, agency reporting, and white-label options are first-class. repco is built for the operator running one or two accounts.

3. Your buyers don't post publicly about their problems. Some categories (regulated industries, deep enterprise) have buyers who never write on Reddit and rarely post on LinkedIn. There's no intent to detect. Cold-list outreach is the only option, so use the best cold-list tool.

If any of those three apply, HeyReach is probably the better fit.

When repco is the right call

repco beats HeyReach when:

1. You don't have a defined ICP yet. Solo founders and 2-person agencies often don't know exactly who's buying. repco shows you who's asking for products like yours, which doubles as ICP discovery.

2. Your buyers post publicly about their problems. SaaS, indie tools, agencies, freelancers, B2B services, anything with a public community. According to Foundation Inc's 2025 Reddit B2B research, 64% of B2B buyers research vendors on Reddit before reaching out. They're posting. repco finds those posts.

3. You want one tool, not five. HeyReach plus Sales Navigator plus Apollo plus Clay plus a separate Reddit monitoring tool is $300+/mo. repco bundles intent, drafting, sending, follow-up, and CRM at $25/mo on annual paid.

4. You're a non-salesperson. HeyReach assumes you can write a sequence and qualify a lead. repco assumes you can describe your product. The classifier and the drafter do the rest.

Reply rates: cold list vs. intent-matched

Reply rates diverge sharply between cold-list outreach and intent-matched outreach. Industry benchmarks for cold LinkedIn DMs sit at 3-7% reply, with LinkedIn's official Outreach Benchmark Report 2024 putting templated cold DMs at the low end of that range. Intent-matched DMs (DM sent within hours of someone asking for your category, referencing their post) report 8-18% reply rates from operators.

The math: same volume, intent-matched outreach books 2-3x more meetings. The reason isn't message quality alone, it's timing. You're DMing someone in the 24-hour window where they actively want what you sell.

Pricing breakdown

HeyReach (Q1 2026, public pricing):

• Starter: $79/mo per seat (1 seat, 1,000 contacts/mo)

• Agency: $99/mo per seat (multi-seat, 1,500 contacts/seat)

• Unlimited: custom pricing

Realistic single-seat stack: HeyReach ($79/mo) + LinkedIn Sales Navigator ($99/mo) + email enrichment (Apollo or Hunter, +$49/mo) = around $227/mo all-in.

repco (locked 2026):

• Free Forever: $0

• Pro Annual: $25/mo (billed annually)

• Pro Monthly: $49/mo

Intent classification, message drafting, sending via Browserbase, follow-up engine, prospect DB, and pipeline kanban are bundled. No add-ons required for the core motion.

For one operator, repco at $25/mo on annual is roughly 9x cheaper than the equivalent HeyReach stack and delivers a different kind of output: warm signals at the moment of intent, not cold sequences against a list.

Decision tree: which one to pick

Pick HeyReach if:

• You run an agency with 10+ LinkedIn seats

• You have a working Sales Navigator search and proven sequences

• LinkedIn-only is fine; you don't need Reddit

• Your buyers don't post publicly

Pick repco if:

• You're a solo founder, freelancer, or 2-person team

• You want intent detection, not just execution

• Your buyers post on Reddit or LinkedIn (most B2B buyers do)

• You want one tool that handles signal-to-meeting end to end

The two products genuinely solve different problems. The honest answer for most solo operators and small agencies is repco; for established multi-seat agencies with proven motion, HeyReach.

Frequently asked questions

Does HeyReach have an AI sales rep mode?

No. HeyReach has AI-assisted message variants (rewrite a template into 3 variants) but does not classify intent or watch for buying signals. It executes campaigns against lists you provide. repco classifies intent on a 1-10 scale and acts on live posts.

Is HeyReach safer for LinkedIn accounts than browser-extension tools?

Generally yes. HeyReach is cloud-based and applies rate limits. Browser-extension tools (Dripify, Waalaxy, Linked Helper) run from your local machine and are higher-risk. repco runs through Browserbase managed sessions with behavioral noise, dynamic volume caps, and a 7-day warmup, which is the lowest-risk profile of the three categories.

Can repco replace HeyReach for an agency with 20 LinkedIn seats?

Today, no. repco is built for one or two accounts and doesn't have multi-seat agency features (white-label, client reporting, unified seat dashboard). For pure multi-seat campaign execution, HeyReach is the right tool. Agencies often run both: HeyReach for client campaigns, repco for the agency's own pipeline.

What about Reddit? Does HeyReach support it?

No. HeyReach is LinkedIn-only. If you want cross-platform intent monitoring (Reddit + LinkedIn), repco is the only consumer-grade option in this category. According to SparkToro's 2025 social platform research, Reddit is now the #2 source of B2B research after Google, ahead of LinkedIn for many technical categories.

Bottom line

HeyReach is a strong LinkedIn campaign tool for agencies and teams with proven sequences. repco is an AI sales rep for operators who want intent detection, cross-platform monitoring, and one tool that handles signal-to-meeting end to end.

If you have a working list and want execution, pick HeyReach. If you want to find buyers asking for what you sell, pick repco. Try repco free at repco.ai.